BLI55 — Brand Identity System

Quick Navigation

02 / Brand Overview

For 21–35 year olds who believe every moment deserves to feel extraordinary, BLI55 is flavored champagne in a can that transforms any occasion into a celebration.

Premium champagne. 12% vol. Eight bold flavors. A slim 250ml can engineered for moments that refuse to wait for a corkscrew. BLI55 is where luxury meets spontaneity.

Magnetic Euphoric Bold Elevated Inclusive

03 / Logo Suite

Logo Lockups

Three primary lockup variants. The gold wordmark is the hero. Use the symbol (55) only when the brand name has already been established in context. Minimum clear space equals the height of the "5" character.

Wordmark Gold — On Dark

Wordmark Gold — On Light

Wordmark White — On Dark

55 Symbol — Gold on Dark

Stacked Lockup — Symbol + Wordmark

Logo + Tagline — “Pop the Moment”

Favicon / App Icon

Flute Crown — Wide

Flute Crown — Square

04 / Color System

Primary Palette

The core four colors that define BLI55 across all touchpoints. Bliss Gold leads; Midnight Fizz grounds.

#C9A84C

Bliss Gold

RGB 201, 168, 76
Pantone PMS 7405 C

#1A1A2E

Midnight Fizz

RGB 26, 26, 46
Pantone PMS 5395 C

#F8F6F2

Cloud White

RGB 248, 246, 242
Pantone PMS 7527 C

#D4798A

Rose Luxe

RGB 212, 121, 138
Pantone PMS 7634 C

Flavor Spectrum — 12% vol — 8 Flavors

#F7A072

Peach Rosé

#F2B830

Mango Brut

#9B2D8E

Wild Berry Blanc

#F0A0C0

Lychee Rosé

#E84855

Passion Fruit Sec

#D4E809

Yuzu Blanc

#D4442A

Blood Orange Brut

#A8D8B9

Cucumber Elderflower

05 / Typography

Type System

Heading & Display

Outfit — Weights 300–800

Pop the Moment

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % & * ( )

Body Copy

Inter — Weights 300–500

BLI55 is a celebration in every sip. Our flavored champagne comes in vibrant 250ml slim cans, designed for moments that deserve something more than ordinary. Every detail — from our bold branding to our curated flavors — exists to make you feel something. 12% vol of pure, effervescent bliss.

Type Scale

Display BLI55

H1 Pop the Moment

H2 Flavored Champagne

H3 250ml Slim Can

Body Every moment deserves to feel special.

Caption 12% vol • 250ml • Flavored Champagne

Overline New Flavor Drop

06 / Can Design

Master Can Renders

All eight flavors rendered as 250ml slim cans. Each can features its signature flavor color with the Bliss Gold 55 window, Midnight Fizz base, and champagne-grade metallic finish.

Peach Rosé

12% vol • 250ml

Mango Brut

12% vol • 250ml

Wild Berry Blanc

12% vol • 250ml

Lychee Rosé

12% vol • 250ml

Passion Fruit Sec

12% vol • 250ml

Yuzu Blanc

12% vol • 250ml

Blood Orange Brut

12% vol • 250ml

Cucumber Elderflower

12% vol • 250ml

07 / Label Design

Flat Label Textures

Unwrapped label artwork for all eight flavors. Each label features the BLI55 wordmark, flavor name in Outfit, the signature 55 window, and regulatory text at 12% vol.

Peach Rosé

label_peach_rose.png

Mango Brut

label_mango_brut.png

Wild Berry Blanc

label_wild_berry.png

Lychee Rosé

label_lychee_rose.png

Passion Fruit Sec

label_passion_fruit.png

Yuzu Blanc

label_yuzu_blanc.png

Blood Orange Brut

label_blood_orange.png

Cucumber Elderflower

label_cucumber_elder.png

08 / Scene Photography

Campaign Renders

Six hero scenes establishing the BLI55 visual world. Each render is designed for multi-platform use — from out-of-home to social, editorial, and point-of-sale.

01 — Hero Shot

Peach Rosé hero can, dramatic lighting

02 — Full Lineup

All eight flavors, formation shot

03 — Lifestyle

Marble surface, editorial styling

04 — Quartet Gift Box

Premium packaging, four-pack presentation

05 — Festival

Ice bucket scene, champagne-service moment

06 — Detail Closeup

55 window detail, macro lens

09 / Voice & Tone

Brand Voice

BLI55 speaks like the friend who always knows where the best night out is. Confident without being arrogant. Warm without being basic. Champagne energy, every time.

Magnetic

Draw people in. Every word should feel like an invitation to something better, something they don't want to miss.

Euphoric

Tap into feeling. We sell the emotion of the moment — not the liquid in the can. Light, fizzy, joyful.

Bold

We don't whisper. Short sentences. Punchy copy. We take up space because the brand earned it.

Elevated

Premium but accessible. We're not a luxury you admire from a distance — we're champagne you can take anywhere.

Inclusive

Everyone has a 55. We don't gatekeep — we open doors. Every background, every vibe, every moment.

Voice in Practice

Wrong

"A premium champagne beverage crafted with select natural flavors for the discerning consumer."

Right

"Golden hour in a can."

Wrong

"Our flavored champagne line offers a sophisticated portable option for modern consumers."

Right

"Champagne that goes where you go. Pop it anywhere."

10 / Brand Guidelines

Do's and Don'ts

Non-negotiable rules for maintaining the integrity of the BLI55 brand across all applications and partnerships.

Always use the Bliss Gold wordmark as the primary logo
Maintain minimum clear space around the logo (1x height of the "5")
Use Midnight Fizz (#1A1A2E) as the default background color
Refer to the product as "champagne" or "flavored champagne" — never "sparkling wine"
Always state "12% vol" on product and marketing materials
Use Outfit for headlines, Inter for body copy — never substitute fonts
Let photography breathe with generous negative space
Use the approved flavor colors consistently across all touchpoints
Keep copy short, punchy, and emotionally driven
Show the can at a slight angle in hero shots for dimensional depth

Never distort, rotate, or recolor the BLI55 logo
Never place the logo on busy or low-contrast backgrounds
Never use "sparkling wine", "seltzer", or "cooler" to describe BLI55
Never reference "5.5%" — the correct ABV is 12% vol
Never use fonts other than Outfit and Inter in brand materials
Never use the 55 symbol without prior brand context being established
Never place flavor colors on same-hue backgrounds (ensure contrast)
Never use stock photography — all imagery must be rendered or shot to brand spec
Never use a casual or "bro" tone — BLI55 is elevated, not fratty
Never add drop shadows, bevels, or outlines to the wordmark

11 / Merchandise & Lifestyle

The BLI55 Collection

Branded merchandise and lifestyle pieces that extend the BLI55 experience beyond the can. Every item is designed to embody the same premium, magnetic energy as our champagne.